Web design in St Andrews
St Andrews holds two customers who could hardly be less alike: golf visitors booking internationally a year ahead, and students arriving each autumn on a budget.
They share the same streets and almost nothing else, and one website written for both serves neither.
- Golf and tourism
- Education
- Hospitality and accommodation
- Independent retail
- Property management
Selling to St Andrews
Worth knowing hereGolf visitors book internationally and far ahead, which is an entirely different customer from the student market in the same streets.
Golf visitors plan a long way ahead
International golf trips are arranged months or years in advance, in groups, around tee times that dictate everything else.
That audience needs early availability, group capacity, transport, storage, early breakfasts and clear prices in pounds — and needs to be able to arrange it all without a phone call from another time zone.
Being explicit about proximity to the courses and how you fit around tee times is what wins this booking.
Students arrive knowing nothing
Each autumn brings a new population with no local knowledge, buying quickly and on a budget, almost entirely on a phone.
Clear prices, term-time offers and easy booking capture habits that then last for years.
A small town carrying both
The permanent population is modest, which makes managing two seasonal audiences the central commercial question here.
Questions people here ask
- Can one page serve both audiences?
- No. A golf group booking a year ahead and a student arriving in September want entirely different things from the page.
- What do golf visitors need?
- Early availability, group capacity, transport and storage, early breakfasts, clear prices and booking without a phone call.
- How do we reach new students?
- Clear prices and easy mobile booking in September, when habits form. That first visit frequently lasts several years.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds