Guides
Straight answers, written by the person who does the work.
No gated downloads and no newsletter sign-up. These are the questions I get asked most, answered properly, including the times the honest answer is that you do not need to pay anyone.
- Why is my website not showing up on Google?The seven reasons a small business website does not appear on Google, how to tell which one is yours, and what to do about each.Read the guide →
- How to get your business on Google MapsA step-by-step guide to setting up and verifying a Google Business Profile, including what to do when verification fails and how to rank in the map results.Read the guide →
- Do I need a website if I have a Facebook page?An honest answer for trades running on Facebook alone: what the page does well, where it quietly costs you work, and when a website is worth it.Read the guide →
- Wix or Squarespace, or paying someone: what it really costsWhat a website builder really costs over three years once the subscription, the add-ons and your own time are counted, against paying someone.Read the guide →
- How to get more enquiries from your websitePractical changes that turn visitors into calls and messages, in the order worth doing them. For businesses getting traffic but no enquiries.Read the guide →
- How much does a website cost in the UK? Real prices for 2026What a UK website really costs in 2026: checked prices for Wix, Fiverr, freelancers and agencies, the costs nobody quotes, and four questions to ask first.Read the guide →
- How to choose a web designerWhat to ask before you hire anyone to build your website, which answers should worry you, and how to compare quotes that look nothing like each other.Read the guide →
- My web designer has disappeared. What now?How to recover a website, a domain and the accounts behind them when the person who built it stops replying — what you can get back, and in what order.Read the guide →
- How to get Google reviews for your businessHow to ask for Google reviews without being awkward about it, what you must never do, and how to reply to a bad one. For trades and small local businesses.Read the guide →
- What should a small business website include?The pages a small business website actually needs, the ones it does not, and what UK law requires. Written for trades and local businesses.Read the guide →
- Why is my website so slow?What actually makes a small business website slow, how to test it properly, and the fixes that make the biggest difference. No jargon.Read the guide →
- Who owns my domain name?How to check who really owns your domain, why it matters more than the website itself, and what to do if it is registered in somebody else's name.Read the guide →
- Google Ads or SEO: which is better value?When paid ads make sense for a small business, when they are wasted, and how the two compare once you count what each costs per enquiry.Read the guide →
- How to write your own website contentA practical method for writing the words on your own business website, including what to put on each page and what to leave out.Read the guide →
- What to photograph on a job for your websiteA simple routine for taking photographs of your own work on site, using a phone, that make a trade website look credible rather than generic.Read the guide →