Guides
Straight answers, written by the person who does the work.
No gated downloads and no newsletter sign-up. These are the questions I get asked most, answered properly, including the times the honest answer is that you do not need to pay anyone.
- Why is my website not showing up on Google?The seven reasons a small business website does not appear on Google, how to tell which one is yours, and what to do about each.Read the guide →
- How to get your business on Google MapsA step-by-step guide to setting up and verifying a Google Business Profile, including what to do when verification fails and how to rank in the map results.Read the guide →
- Do I need a website if I have a Facebook page?An honest answer for trades running on Facebook alone: what the page does well, where it quietly costs you work, and when a website is worth it.Read the guide →
- Wix or Squarespace, or paying someone: what it really costsDoing it yourself on Wix or Squarespace or paying someone: what you get, the time it really takes, and what each costs over three years.Read the guide →
- How to get more enquiries from your websitePractical changes that turn visitors into calls and messages, in the order worth doing them. For businesses getting traffic but no enquiries.Read the guide →
- How much does a website cost in the UK? Real prices for 2026What a UK website really costs in 2026: checked prices for Wix, Fiverr, freelancers and agencies, the costs nobody quotes, and four questions to ask first.Read the guide →
- How to choose a web designerWhat to ask before you hire anyone to build your website, which answers should worry you, and how to compare quotes that look nothing like each other.Read the guide →
- My web designer has disappeared. What now?How to recover a website, a domain and the accounts behind them when the person who built it stops replying — what you can get back, and in what order.Read the guide →
- How to get Google reviews for your businessHow to ask for Google reviews without being awkward about it, what you must never do, and how to reply to a bad one. For trades and small local businesses.Read the guide →
- What should a small business website include?The pages a small business website actually needs, the ones it does not, and what UK law requires. Written for trades and local businesses.Read the guide →
- Why is my website so slow?What actually makes a small business website slow, how to test it properly, and the fixes that make the biggest difference. No jargon.Read the guide →
- Who owns my domain name?How to check who really owns your domain, why it matters more than the website itself, and what to do if it is registered in somebody else's name.Read the guide →
- Google Ads or SEO: which is better value?When paid ads make sense for a small business, when they are wasted, and how the two compare once you count what each costs per enquiry.Read the guide →
- How to write your own website contentA practical method for writing the words on your own business website, including what to put on each page and what to leave out.Read the guide →
- What to photograph on a job for your websiteA simple routine for taking photographs of your own work on site, using a phone, that make a trade website look credible rather than generic.Read the guide →
- Google Business Profile for tradespeople: the setup that gets callsHow a tradesperson should set up a Google Business Profile: service areas, categories, photos, reviews and the website link that ties it all together.Read the guide →
- Local SEO for tradespeople, in plain EnglishLocal SEO for tradespeople without the jargon: what makes Google show your business for searches in your area, and what to do first.Read the guide →
- Adding a WhatsApp button to your websiteWhy tradespeople should add a WhatsApp button to their website, how it works, and how to set it up so enquiries arrive with photos.Read the guide →
- Before-and-after photos that win workHow tradespeople can take before-and-after photos that persuade customers: same spot, same light, the details that show quality, and permission.Read the guide →
- Quote request forms that actually get filled inHow to design a quote request form for a trade website that people actually complete: fewer fields, the right questions, photos and fast replies.Read the guide →
- How long does it take to build a website?How long a small business website really takes to build, what slows it down, and how to get yours live in one to two weeks.Read the guide →
- Monthly website plans vs paying upfrontShould you pay for a website upfront or monthly? What each model really costs, what to check in the contract, and which suits a small business.Read the guide →