Nobody rings up asking for findability and access. They ring up because the phone stopped going. So this page starts from what is going wrong: three kinds of trouble, six services underneath them, and the sentence you would say out loud attached to each one.
Work it out here
Follow the branch that sounds like your situation. Each one ends at a service, with the question people ask before they commit answered on the way.
Or there is, and it may as well not be there.
I have nothing online, or something that describes the business accurately and settles none of the four or five things a customer needs settled first.
Strategy and build
A clear, credible home online, planned around the questions customers ask before they enquire.
How long does it take?
Usually one to two weeks from the point your content is with us. The content is nearly always the thing that decides the timeline, so the sooner that is settled the sooner it launches.
I need to take money online, and the catalogue I actually have does not fit the one the template assumed.
Products and checkout
Shops designed around a manageable catalogue and the shortest honest route to checkout.
Which platform do you use?
Shopify where the catalogue is conventional and you want to run it yourself. A custom build where the stock is unusual, as with one-of-a-kind items, because forcing that into a standard product model creates more problems than it solves.
Traffic, rankings and pages already exist. The job is to find out what is losing you enquiries.
The site looks dated, loads slowly on a phone, or quietly stopped producing enquiries.
Focus and conversion
A focused rethink for a site that looks dated, loads slowly, or quietly stopped producing enquiries.
Will a redesign hurt my Google rankings?
It can, and that is the main risk. Rankings are lost when old URLs disappear without redirects, when content that was earning traffic is cut, or when the new site is slower. All three are avoidable, and avoiding them is most of the work.
The site exists and nobody finds it, and a page takes six seconds on a phone.
Findability and access
Practical work that helps people and search engines understand and use the site. No guarantees, because nobody can give them.
Can you guarantee page one?
No, and neither can anyone else. Google decides. What is controllable is whether your pages can be found, understood and loaded quickly, and that is what we work on.
The parts that only become visible when they go wrong, usually at the worst moment.
My email is landing in spam, or somebody else holds the account for my own domain.
Reliable foundations
The plumbing around the website, set up in accounts that stay yours.
Why is my email going to spam?
Almost always because SPF, DKIM and DMARC are missing or wrong. They tell receiving servers your mail is genuinely from you. It is a small job with a large effect.
It launched, and now a form has quietly stopped delivering and nobody is watching.
Care and improvement
Keeping a good website useful after launch, which is where most of them quietly stop being useful.
What does it cost?
The care is part of the monthly, from £50 a month, and comes with every site we build. The build itself is £249.99. It is billed at the end of each calendar month for the month just gone, so there is no payment up front.
These are the five forks people actually get stuck on. Each answer is the one you would get on the phone, which is not always the one that sells more work.
Six services, one way of working. These hold whatever you pick, and they are written down before you pay anything.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds