Websites for landscapers and gardeners
Web design for landscapers and gardeners: £249.99 to build, then £49.99 a month, no minimum term. Two businesses in one: recurring maintenance and one-off design. They need separate routes.
A garden maintenance round and a landscaping project are different companies wearing the same jacket. Maintenance is recurring, local and price-sensitive. Design and build is a considered project with a five-figure budget and a long decision.
Sites that mix them tend to attract the wrong end of both. Someone wanting a fortnightly lawn cut is put off by portfolio photographs of stone terraces, and someone planning a garden redesign does not want a grass-cutting price list.
What your customers want answered
- Do you do regular maintenance, one-off projects, or both
- What area do you cover and are you taking on new customers
- Can I see a garden you have designed and built
- How does pricing work, per visit, per hour or per project
- Do you clear and dispose of waste, and are you licensed to
Show the same garden across a yearLandscaping photographs are usually taken the day the job finishes, when the planting looks thin. A shot of the same garden a summer later is far more persuasive and almost nobody bothers to take one.
No waste carrier licence mentioned
Green waste removal requires registration, and customers increasingly know it. Stating it separates the established business from the man with a trailer.
Separate design-and-build from maintenance
Landscaping and garden maintenance are different purchases. A patio, driveway or full garden redesign is a large one-off job judged on photos and ideas; regular maintenance is judged on reliability, area and price. Give each its own page so each customer sees what matters to them.
Before and after, done properly
Landscaping is the trade where before-and-after photos earn their keep, but only when they are honest: the same garden, from the same spot, in decent light. Add a line on what was done and how long it took. Seasonal photos of a garden you maintain show customers what they are paying for all year.
Plan around the seasons
Enquiries for patios and new gardens tend to bunch up in spring, and maintenance customers sign up as the grass starts growing. Say how far ahead you are booking, and keep the site updated with recent jobs so it does not look abandoned over winter.
If you are a member of a professional body such as APL or BALI, say so and make it checkable.
Common questions
- What should a landscaper's website show?
- Before-and-after photos of your own jobs, grouped by type (patios, driveways, full gardens, maintenance), the areas you cover, how you quote, and an enquiry form that accepts photos of the garden.
- Should I list maintenance prices?
- A 'from' price for regular maintenance helps people decide quickly. Design-and-build work is usually better quoted after a visit.
- Can I update my gallery myself?
- You can send photos whenever you finish a job and I add them as part of the monthly plan, so the site keeps looking current.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds