Websites for roofers
Web design for roofers: £249.99 to build, then £49.99 a month, no minimum term. Demand spikes with the weather. The site should be ready before the storm, not after it.
Roofing enquiries arrive in bursts. A gale on Tuesday night produces a week of urgent calls, and the businesses that capture them are the ones already visible when the search happens, not the ones that start thinking about it on Wednesday.
The rest of the year is planned work: re-roofs, flat roof replacements, moss and gutter maintenance. Those buyers compare carefully and want to understand why one quote is half the price of another.
What your customers want answered
- Can you come out now, and do you do emergency temporary repairs
- Do you work on my type of roof, tile, slate, flat, or a specific membrane
- What guarantee comes with the work and is it insurance backed
- Are you insured to work at height, and do you use scaffolding or ladders
- Will you look at it and tell me honestly if it does not need replacing
Photographs from up thereMost customers have never seen their own roof. Drone or ladder photographs of the actual fault, in the quote, are more persuasive than any guarantee, because they show you looked.
Nothing seasonal on the site
Storm preparation sells in autumn and moss treatment in spring. A page that reads identically in January and July is only ever half relevant.
Show the roof, not just the house
Roofing is hard for customers to judge because they cannot see the work. Photos taken from the scaffold make the difference: the old roof stripped, the new membrane and battens, the finished slates or tiles, the leadwork round the chimney. A customer who sees how a roof was put together believes you will do theirs properly.
Label photos by job type, such as full re-roof, flat roof, chimney repair, fascias and guttering, so people can find work like theirs.
Emergency and planned work
Storm damage and leaks are urgent; a re-roof is planned months ahead. As with plumbing, the urgent visitor needs your number and area immediately, and the planned customer wants photos, guarantees and an explanation of how you quote.
Guarantees and paperwork
Say what guarantee you give on your workmanship and on materials, and whether you use any insurance-backed guarantee or competent person scheme for roofing. Explain whether you handle scaffolding and waste, because customers want to know what the quote includes.
Common questions
- What should a roofer's website include?
- Your number on every page, the types of roofing you do, photos of your own work taken from the roof, the areas you cover, your guarantee, and a quote form that accepts photos.
- Should roofers have a separate page for emergency repairs?
- If you take emergency work, yes. It should put your number and hours first and nothing else in the way.
- How can customers send me photos of their roof?
- The quote form can accept photos from their phone, which helps you judge whether a visit is needed.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds