How to get more roofing jobs
Roofing has a trust problem that is not of honest roofers' making. People have heard about doorstep cold-callers and inflated repairs, and they cannot see their own roof to check. The roofer who makes trust easy wins the work, often at a better price than the cheapest quote.
Start from the trust problem
Show who you are: your full name, where you are based, a landline or mobile that you answer, and photos of you and your team on real jobs. Put written quotes, written guarantees and recent named reviews at the front of your website. If you belong to a trade body or competent person scheme, say which one; only what is true.
In England and Wales, re-roofing work can fall under the building regulations. If you are registered with a competent person scheme such as Competent Roofer, explain in one sentence that you can certify the work yourself.
Never sell on the doorstep
When a contract is agreed in a customer's home, they usually have fourteen days to cancel, and you have to tell them so in writing. Following the rules properly is a selling point: say on your website that you give written quotes and never pressure anyone to sign on the spot. The rules have details and exceptions, so check the guidance on GOV.UK if you are unsure.
Be easy to find after a storm
Enquiries rise after high winds, and people search for a roofer near them while the tiles are still in the garden. Keep your opening hours on Google accurate, put your number at the top of every page, and if you offer temporary repairs or emergency covers, give that its own page so it shows up for those searches.
Show the work customers cannot see
Most homeowners never see their own roof. Photos of the problem and of the finished repair, taken from the roof, do more to win and justify a job than any amount of description. Ask the customer's permission and keep the best for your website.
Say exactly what your guarantee covers
A guarantee is only reassuring if it is clear. State how long it lasts, what it covers and whether it is insurance-backed. Put only what you actually offer. Vague promises read like the cold-callers customers are trying to avoid.
Give each main job its own page
Re-roofs, flat roofs, chimney repairs, fascias and guttering, lead work and emergency repairs are separate searches. A page for each, saying what the job involves and how you approach it, gives Google something to show for each one and gives customers a clearer reason to call.
Insurance and landlord work
After storm damage, some customers claim on their home insurance, and insurers usually want a written report and photos. A roofer who writes clear reports quickly makes that easy and gets recommended. Letting agents and landlords also need reliable repairs, and will keep using a roofer who turns up when promised.
Common questions
- How do roofers get more leads?
- A complete Google Business Profile, a website with a page for each main job and photos from real roofs, a review from every happy customer, and good relationships with letting agents and other trades.
- Do customers have a right to cancel roofing work?
- Often, yes. When a contract is agreed at the customer's home, they usually have fourteen days to cancel. There are details and exceptions, so check the guidance on GOV.UK or with Citizens Advice.
- Should a roofer put prices on their website?
- Exact prices are hard without seeing the roof, but explaining how you quote, whether you visit and how quickly a written quote follows, helps customers decide to get in touch.
If you would rather somebody just did it
I build websites for self-employed tradesmen and small businesses across the UK: £249.99 to build, then £49.99 a month to host, maintain and update it. The sites I have built show on page one of Google for 103 searches between them, in Search Console.