Websites for plumbers
Web design for plumbers: £249.99 to build, then £49.99 a month, no minimum term. Half your enquiries are urgent. The site has to make calling you the fastest thing on the page.
Plumbing splits cleanly into two jobs that behave nothing like each other. An emergency leak is a thirty-second decision made on a phone, usually standing next to the problem. A bathroom installation is a considered purchase with three quotes and a fortnight of thinking.
Most plumbing websites are built for the second and lose the first. If someone with water coming through a ceiling has to scroll past a hero image and an About paragraph to find a phone number, they have already rung the next result.
What your customers want answered
- Do you cover my postcode, and will you say so without me having to ring to find out
- Are you available now, tonight, or only weekdays
- Are you Gas Safe registered, and what is the number
- Do you charge a call-out fee, and roughly what does an hour cost
- Will you actually turn up when you said you would
Registration numbers, shown not claimedGas Safe and WaterSafe numbers on the page, in text rather than buried in a logo image, are worth more than any amount of copy about reliability. They are checkable, and a customer who checks has already decided to trust you.
Burying the phone number
The single most common fault. Emergency traffic is mobile, impatient and will not hunt. A tap-to-call button fixed to the bottom of the screen is not inelegant, it is the whole job.
Two websites in one
Treat the emergency side and the planned side as two journeys. The emergency visitor needs your number, your hours and your area on the first screen, with a tap-to-call button that stays on screen as they scroll. Nothing else. The bathroom or boiler customer will read, compare and come back, so they need the opposite: photos of finished rooms, an idea of how you work, how long a job takes, and a quote form that asks the right questions.
A single page can do both if the top is built for the emergency and everything below it is built for the planned job. What does not work is a homepage written for neither, with a slider of stock bathrooms and the phone number in the footer.
Pages that earn their place
One page per main service is worth more than one page listing them all: emergency plumbing, boiler installation and servicing, bathroom fitting, leak detection, whatever you actually want more of. Each one can say what is involved, show your own photos of that work, and answer the questions people ask about it. That is also what lets Google show the right page for 'boiler installation' rather than your homepage.
If you are Gas Safe registered, show the registration number where people can check it, not just the yellow logo. Customers who know to look for it will look it up.
Areas, honestly
List the towns and villages you genuinely cover and roughly how far you travel. For emergency work, say whether you cover a place out of hours. A short, honest list beats a long one copied from a map, and it saves you calls from people forty miles away.
Common questions
- Should a plumber's website show prices?
- Showing a call-out fee or an hourly rate, or a 'from' price for common jobs, filters out time-wasters and builds trust. Many plumbers prefer not to price bigger jobs online, which is fine as long as the page explains how quoting works.
- What photos should a plumber put on their website?
- Your own work: neat pipework, finished bathrooms, a boiler install with the cupboard tidied. Before-and-after pairs of the same room work well. Avoid stock photos; customers recognise them.
- Do I need a separate page for emergency plumbing?
- If you want emergency work, yes. It lets that page be built purely for speed: number first, hours, area, and nothing to scroll past.
- How long does it take to build a plumber's website?
- Usually one to two weeks once I have your photos and details. You see a private preview first and get a round of changes before it goes live.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds