Websites for painters and decorators
Web design for painters and decorators: £249.99 to build, then £49.99 a month, no minimum term. Judged entirely on finish. The site should look like the standard of your work.
Decorating is bought on the quality of the finish and on how the job is run. Customers worry about mess, about furniture, about how long the house is disrupted and about whether the edges will be sharp.
Because the output photographs well, a decorator's website can be almost entirely visual. The words that matter are the practical ones: preparation, protection and how the place is left at the end of each day.
What your customers want answered
- How much preparation do you actually do, and is it in the price
- How do you protect my floors and furniture
- Will you clear up daily or leave it until the end
- Do you do interior, exterior, wallpapering or all three
- How long will my room be out of use
The tidy site is the argumentA photograph of a properly masked room mid-job says more about how you work than any promise. Customers are buying an absence of chaos as much as a coat of paint.
Photographs taken badly
Painted walls need good light and straight lines to read well. A crooked phone snapshot of an excellent job makes the work look worse than it is, which is a shame when photography is the whole pitch.
Finish is everything, so show it close up
Customers judge a decorator on the finish, and a wide photo of a painted room hides it. Mix the room shots with close-ups: crisp cut-in lines where wall meets ceiling, smooth woodwork, a wallpaper seam you cannot see. Those details are what separate you from the cheapest quote.
Before-and-after pairs work well for exteriors and tired rooms, as long as they are the same view in similar light.
Interior, exterior and specialist work
Give each kind of work its own page if you want more of it: interior decorating, exterior painting, wallpapering, spraying, period or heritage work. Each attracts a different customer and a different search, and each can show the right photos and say how you prepare, which products you use and how long a typical job takes.
Explain the prep
The hidden part of decorating is preparation: filling, sanding, priming, protecting floors and furniture. Customers comparing quotes often do not realise why two prices differ. A short explanation of how you prepare, and how you leave the house each day, answers that before they ask.
If you have a colour tool, sample service or a list of paint brands you use, say so. People who care about the finish care about the paint.
Common questions
- What should a decorator's website show?
- Close-up photos of your finish, before-and-after pairs, the types of work you do, the areas you cover, how you prepare and protect a home, and an easy way to send photos for a quote.
- Should decorators price online?
- A rough guide, such as 'from' prices for a standard room, helps customers judge. Exterior and larger jobs are usually better quoted after seeing them.
- Can customers send room photos for a quote?
- Yes. A quote form that accepts photos lets you give a rough price for many jobs before visiting.
We have built this
CBM Decorators Cornwall
A restrained, typographic site for a trade where the work photographs beautifully and the words should stay out of the way.
Painting and decorating
Confidence through restraint
There is no stock imagery and no filler. On a trade site, showing the actual finish and then getting out of the way is more persuasive than any adjective.
cbmdecoratorscornwall.co.uk
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds