Websites for joiners and carpenters
Web design for joiners and carpenters: £249.99 to build, then £49.99 a month, no minimum term. The work is beautiful. Most joinery websites make it look like anyone's.
Joinery is one of the few trades where the finished article is genuinely photogenic, and one of the trades that most consistently fails to photograph it. Fitted wardrobes, staircases, bespoke furniture and hardwood doors all sell themselves visually if anyone is shown them.
There is also a wide gap between second-fix carpentry on a building site and bespoke cabinetry for a private client. Those are different customers at different budgets, and a site aimed at both usually persuades neither.
What your customers want answered
- Do you make bespoke, or fit what I have bought
- Can I see something you have made that is like what I want
- What timber do you work in, and where does it come from
- How long is the lead time, and do you need a deposit
- Do you template and fit, or just supply
Detail shots, not room shotsA close photograph of a dovetail, a scribed edge or a hand-finished surface communicates skill instantly to the customer who will pay for it. Wide room shots communicate nothing except that a room exists.
Describing craft in adjectives
Bespoke, quality and craftsmanship appear on every joinery site in the country and therefore mean nothing. Showing the work and naming the timber does the job those words were meant to.
Say exactly what kind of joinery
'Joiner' covers a lot: fitted wardrobes, staircases, doors and windows, kitchens, loft conversions, timber framing, first and second fix on new builds. Customers search for the specific thing they want, so say clearly which of these you do and which you would rather not. A page for each main type of work lets you show the right photos to the right person.
Show the craft
Joinery is bought on craftsmanship. Photos of joints, finished staircases, made-to-measure units fitted into awkward alcoves, and the workshop if you have one all show the skill a customer is paying for. A short line on materials, such as which timbers you use, painted or natural finishes, helps people who know what they want.
Trade work and domestic work
If you work for builders as well as homeowners, it is worth saying so on a separate page. Builders want reliability, availability and the jobs you cover; homeowners want to see finished rooms. Both read the same site differently.
Common questions
- What pages should a carpenter's website have?
- A page for each main type of work (for example wardrobes and storage, staircases, doors and windows, loft conversions), a gallery grouped by job, an about page and a contact page with a quote form.
- How do I show bespoke work online?
- Photos of finished pieces in place, close-ups of the detail, and a few words on how it was designed and made for that space.
- Can my site take enquiries from builders as well as homeowners?
- Yes. A separate page for trade work, with your availability and the work you cover, keeps the two clear.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds