Industries · Trades and construction
Websites for joiners and carpenters
The work is beautiful. Most joinery websites make it look like anyone's.
Joinery is one of the few trades where the finished article is genuinely photogenic, and one of the trades that most consistently fails to photograph it. Fitted wardrobes, staircases, bespoke furniture and hardwood doors all sell themselves visually if anyone is shown them.
There is also a wide gap between second-fix carpentry on a building site and bespoke cabinetry for a private client. Those are different customers at different budgets, and a site aimed at both usually persuades neither.
What your customers want answered
- Do you make bespoke, or fit what I have bought
- Can I see something you have made that is like what I want
- What timber do you work in, and where does it come from
- How long is the lead time, and do you need a deposit
- Do you template and fit, or just supply
Detail shots, not room shotsA close photograph of a dovetail, a scribed edge or a hand-finished surface communicates skill instantly to the customer who will pay for it. Wide room shots communicate nothing except that a room exists.
Describing craft in adjectives
Bespoke, quality and craftsmanship appear on every joinery site in the country and therefore mean nothing. Showing the work and naming the timber does the job those words were meant to.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds