Websites for electricians
Web design for electricians: £249.99 to build, then £49.99 a month, no minimum term. Certification is the product. A site that cannot prove yours is competing on price alone.
Electrical work is bought on competence more than any other trade, because the customer cannot inspect the result and knows it. Landlords need certificates on a schedule, homeowners want an EV charger fitted without burning the house down, and commercial clients have compliance deadlines.
That makes the website's job unusually specific: prove qualification quickly, then make the particular job the visitor came for easy to find. An EV charger enquiry and a landlord EICR enquiry are different customers with different urgency.
What your customers want answered
- Which scheme are you registered with, NICEIC, NAPIT or ELECSA, and can I verify it
- Do you issue the certificate I actually need, EICR, EIC or minor works
- Do you do EV charger installation, and are you approved for the grant schemes
- How quickly can you get to a landlord deadline
- Are you insured, and for how much
Name the certificate, not just the serviceA landlord searching for an EICR is searching for those four letters. A page that says 'electrical testing' will lose to one that says EICR, explains what it covers and what it costs.
One page called Services
Rewiring, EV chargers, fuse board upgrades, landlord certificates and fault finding are five different searches with five different buyers. Collapsing them into one page means ranking for none of them.
Lead with what you can be checked on
Electrical work is one of the trades where customers worry most about competence, and with good reason. If you are registered with a scheme such as NICEIC or NAPIT, say so near the top and make it checkable: the scheme name, your registration, and a link to the register where possible. Explain in one line that it means you can self-certify notifiable work, because most customers do not know what that means.
Split domestic, commercial and testing
Domestic jobs, commercial work and landlord testing are three different customers. A homeowner wants a rewire or extra sockets done tidily; a landlord wants an EICR booked quickly and the certificate sent without chasing; a shop wants work done outside opening hours. A page for each lets you talk to each one properly, and lets Google match the right page to 'EICR for landlords' or 'commercial electrician'.
If you install EV chargers, solar or battery systems, those are worth their own pages too. People search for them specifically.
Make small jobs easy to book
A lot of electrical work is small and quick: a fault, a light fitting, an outside socket. A short form that asks what the job is, a photo, and the postcode lets you price small jobs without a site visit, which saves you both time.
Common questions
- Should I show my NICEIC or NAPIT number on my website?
- Yes. Customers and landlords increasingly check, and a number they can look up builds more trust than a logo on its own.
- Do electricians need a page for EICRs?
- If you want landlord work, yes. Landlords search for it directly and want to know price, turnaround and how they get the certificate.
- Can my website take photos of the job with the enquiry?
- Yes. A quote form can accept photos, which helps you price small jobs without visiting.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds