How to get more customers as an electrician

Show the registration that lets you sign work off

In England and Wales a lot of domestic electrical work is notifiable under the building regulations: new circuits, consumer unit changes and some work in bathrooms. It has to be done by someone registered with a competent person scheme, or go through building control. Customers rarely know the rules, but many recognise the scheme logos.

If you are registered, say so everywhere: website, Google Business Profile, quotes and invoices. Name the scheme, and add one plain sentence about what it means for the customer: you can certify the work yourself and they receive the certificate without arranging anything. That sentence wins jobs against someone cheaper who cannot offer it.

Landlords are steady, repeat work

In England, private landlords must have the electrics in a rented home inspected and tested at least every five years, and Wales and Scotland have similar five-year rules. Every rented house in your area is an inspection that comes round again.

Give electrical inspections their own page on your website, written for landlords and letting agents: what you check, how long it takes, how quickly the report arrives and how remedial work is handled. Then introduce yourself to local letting agents. Keep a simple list of when each certificate runs out and get in touch a couple of months before.

Treat emergency and planned work differently

Someone with no power is on their phone and will ring the first electrician who looks like they can come today. They need your number at the top of the page, the areas you cover and whether you do call-outs, and at what hours. If you do not do emergency work, say so, and you will save yourself calls you cannot take.

Someone planning a rewire, a consumer unit change or an EV charger is comparing quotes over a week or two. They want to see your work, understand what the job involves and get a feel for how you operate. Both customers matter, but they need different things from the same website.

Give your best-paid jobs their own pages

One page listing everything you do tells Google and customers very little. A page each for rewires, consumer units, EV chargers, inspections and outdoor lighting, each saying what the job involves, how long it takes, how much disruption to expect and how you price it, gives people a reason to call and gives Google a page to show for each search.

Choose the jobs you want more of and make those the strongest pages. Customers tend to ask for what they see you doing.

Make your Google profile work

Set the main category to Electrician, add the services you offer and the area you cover, and upload real photos: a tidy consumer unit, neat cable runs, a finished kitchen with new lighting. Photos of tidy work persuade people that you are careful in their home.

Ask for a review on the day you finish, while the customer is pleased. Send the link by text so it takes them seconds. Reply to every review, good or bad.

Be the electrician other trades rely on

Kitchen fitters, bathroom fitters, builders and plumbers all need an electrician they can trust to turn up when they said. Being that person brings a steady flow of work without any marketing at all. Keep the arrangement simple: clear prices, clear dates and a clean finish that makes them look good to their customer.

Keep in touch with past customers

Someone who had a rewire from you will want more sockets, garden lighting or an EV charger later. A short message a year on, or when a landlord certificate is due, brings work back without any advertising. Keep a list of who you have worked for and what you did, and use it.