Web design in Edinburgh
August transforms Edinburgh, and businesses that treat the festival as a planned trading period rather than something that happens to them do considerably better out of it.
The dates are known a year ahead, which makes almost everything about it preparable.
- Financial services and fund management
- Legal and professional services
- Technology
- Tourism and festivals
- Education
Selling to Edinburgh
Worth knowing hereThe festival transforms demand every August, and businesses that treat it as a planned trading period rather than a disruption do far better.
Plan the month, do not react to it
Festival trade brings different customers, different volumes and different hours, and the decisions about how to handle them are best made in spring rather than in the first week of August.
Extended hours, booking arrangements, festival menus, group bookings and pricing all need publishing before visitors start searching, which happens well before they arrive.
The businesses that struggle are usually the ones changing the website during the month itself, when there is no time to do it properly.
Festival visitors are not Edinburgh residents
They do not know the city, have little time and are choosing between a great many options within a short walk.
Saying exactly where you are, how far from the main venues, whether to book and how long it takes answers what they are actually asking.
A financial and professional capital
Edinburgh's fund management, legal and technology sectors buy on credentials and process, entirely separately from the visitor economy.
Questions people here ask
- When should festival content go live?
- Well before August. Visitors plan and book in advance, and a page published during the month has missed most of them.
- What do festival visitors need?
- Location relative to the venues, walking times, whether to book and how long you take. They are choosing between many options quickly.
- Does this apply to professional services?
- Not really. Financial and legal clients buy on credentials and process, and their content should stay unaffected by the season.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds