Web design in Inverness
The Highland catchment is measured in hundreds of miles, not in a city boundary. No business covers all of it, and the ones that pretend to waste everybody's time.
Deciding what you genuinely cover, and how you serve the rest, is the most useful piece of thinking available here.
- Tourism and hospitality
- Public services
- Food and drink
- Construction and trades
- Retail
Selling to Inverness
Worth knowing hereThe Highlands catchment is vast, so a business here needs to be findable across hundreds of miles rather than within a city boundary.
Decide, then say it
There is a difference between the area you visit, the area you serve remotely and the area you do not cover at all. Customers cannot tell which is which unless you say.
Being explicit — these areas in person, these by phone or post, these not at all — produces enquiries you can actually fulfil and stops the ones you cannot.
It reads as organised rather than restrictive, particularly to customers who are used to being told no after a long wait.
Distance is not always a barrier
A great deal of work can be done without attending: advice, design, supply, remote support and anything that travels by post or carrier.
Saying so extends your market far beyond your driving range, which matters more here than anywhere else in Britain.
Tourism and food production
Inverness serves as a base for Highland tourism and supports food and drink producers selling well beyond Scotland.
Questions people here ask
- How much of the Highlands should we claim?
- Only what you genuinely cover, split into what you visit and what you serve remotely. Over-claiming wastes everybody's time.
- Can we serve remote areas at all?
- Frequently, for advice, supply, design and support. Saying so extends the market far beyond your driving range.
- Does being explicit lose work?
- It loses enquiries you could not fulfil. Customers here read clear limits as organised rather than unhelpful.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds