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Industries · Trades and construction

Websites for window and door companies

Repair or replace is the customer's real question. Answer it and you win the job.

Almost everyone searching about a window or door has a specific fault and a suspicion they are about to be sold something larger than they need. Misted glass, a dropped door, a lock that will not turn, a handle that has gone stiff.

The business that explains what each fault actually is, and says plainly when a repair will do, earns trust immediately. It also captures a great deal of search traffic that replacement-only competitors ignore.

What your customers want answered

  1. Can this be repaired or do I need a whole new window
  2. Do you do emergency work if I am locked out or the glass is broken
  3. Do you work on uPVC, timber and aluminium
  4. How quickly can you come, and what does a call-out cost
  5. Will you match my existing frames

Name the fault the way the customer doesNobody searches for 'sealed unit replacement'. They search for misted or steamed-up windows. Pages titled the way people describe the problem pick up traffic the industry terminology misses entirely.

Only selling replacements

Positioning against replacement is a genuine commercial advantage, and most competitors will not do it because the ticket is smaller. It builds trust that converts into the larger jobs later.

Tell me about your business.

One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.

Liam Tapp, Website Builds

Call 07947 168579 WhatsApp Email