Websites for tree surgeons
Web design for tree surgeons: £249.99 to build, then £49.99 a month, no minimum term. Most enquiries start with someone unsure whether their tree is a problem at all.
Tree work has an unusual front end. The customer is often not asking for a service, they are asking a question: is this tree dangerous, is that fungus serious, why has half of it died. They want reassurance before they want a quote.
There is also a regulatory layer nobody outside the trade understands. Preservation orders, conservation areas and nesting season all restrict what can be done and when, and a business that explains this clearly looks like the professional one.
What your customers want answered
- Is my tree actually a problem, and how would I know
- Do I need permission, is it protected, is it in a conservation area
- Are you insured, and for how much
- What qualifications do your climbers hold
- Will you take the waste away, and is that included
Answer the diagnosis question firstFor TR Trees we built tools that show what pruning does to the species common in Cornwall, and a page illustrating rot, fungal growth and insect damage with credited photographs. The enquiries that follow are better informed and faster to quote.
Never mentioning insurance
Tree work near a house is the one job where customers genuinely fear catastrophe. An unstated insurance position is an unanswered worry, and it costs jobs to firms that do state it.
Qualifications and insurance, front and centre
Tree work is dangerous, and customers know it. Say what qualifications your team holds and that you carry public liability insurance, and make it checkable where you can. If you are an approved contractor with a recognised arboricultural body, say which one.
Explain the permissions
Many customers do not know whether they need permission to work on a tree. A short, plain explanation of Tree Preservation Orders and conservation areas, and whether you check and apply for consent on their behalf, removes a big reason people put off ringing.
Show the job, and the clear-up
Photos of reductions, crown lifts, removals, stump grinding and hedge work show what you do, and photos of the site afterwards show you leave it tidy. Say what happens to the wood and green waste, because customers often ask.
Emergency work after storms deserves its own page with your number and availability first.
Common questions
- What should a tree surgeon's website show?
- Your qualifications and insurance, the types of work you do, photos of jobs and the clear-up afterwards, how you handle permissions, the areas you cover, and an enquiry form that accepts photos of the tree.
- Should I explain Tree Preservation Orders on my site?
- A short, plain explanation helps, and saying whether you check and apply for consent on the customer's behalf removes a common worry.
- Do I need an emergency page?
- If you take storm and emergency call-outs, yes. Put the number and availability first.
We have built this
TR Trees Cornwall
Interactive pruning tools and a visual diagnosis page that answer the questions customers ring up to ask.
Tree surgery
Tools that pre-answer the enquiry
Someone unsure whether their oak needs work can see what a crown reduction actually does to it before they call. The enquiries that follow are better informed and quicker to quote.
trtrees.co.uk
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds