Web design in Fort William
Visitors book Fort William from anywhere in the world, frequently months ahead and without ever speaking to anybody.
For most businesses here the website is not part of the sales process. It is the whole of it.
- Outdoor and adventure tourism
- Accommodation
- Hospitality
- Trades
- Retail
Selling to Fort William
Worth knowing hereVisitors book from anywhere in the world, often months ahead, which makes the website the entire sales channel for most businesses here.
Everything has to be answerable online
A customer on another continent cannot ring to ask a question during your working day. Anything not on the site is effectively unavailable to them.
Prices, availability, what is included, what to bring, fitness or experience requirements, cancellation terms and weather policy all need publishing, because every one of them is a reason somebody hesitates.
Booking has to complete without a conversation. A form that starts a discussion loses customers in different time zones.
Outdoor activities need honest limits
Guided and adventure activities depend on ability and conditions, and being clear about what is required protects both the customer and you.
Explaining what happens when weather stops a trip — rescheduling, refunds, alternatives — removes the main worry about booking months ahead.
A small town serving a large area
Beyond tourism, Fort William provides services to a wide and thinly populated Highland area with the usual travel questions.
Questions people here ask
- What has to be on the site?
- Prices, availability, inclusions, requirements, cancellation terms and weather policy. Anything missing is unavailable to a distant customer.
- Why does booking need to complete online?
- Because customers are in other time zones. A form that opens a conversation loses people who cannot wait for your working day.
- How should weather cancellations be handled?
- By explaining the policy up front. It is the main hesitation for somebody booking an outdoor activity months ahead.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds