Web design in Craigavon

Use the names people use

Residents say Lurgan or Portadown, and search that way. A site that only says Craigavon misses most of the searches happening in its own area.

Naming the towns you serve individually matches how customers describe themselves, and signals that you know the area rather than the postcode.

Where the towns differ — and they do — writing about each separately is more useful than averaging them into one description.

Distances are not what the name suggests

Being in one part of the area does not mean being convenient to another, and customers know it. Saying where you actually are, and how far you travel, is straightforward and rarely done.

Manufacturing, food and distribution

The area's industrial employers serve customers well beyond Armagh, on capability and compliance rather than local identity.

Questions people here ask

Should we say Craigavon or the town name?

The town names. Residents identify with Lurgan or Portadown and search that way rather than by the wider area.

Why does it read badly otherwise?

Because treating three places as one signals you have never been. Locals notice immediately.

Do we need separate pages?

Where the towns genuinely differ, yes. Averaging them produces a description that fits none of them well.