Web design in Bangor, County Down
Much of the trade for Bangor's marina and coastal businesses comes from Belfast rather than from the town itself.
That customer is deciding in the city, comparing against everything the city offers, and needs a reason to make the journey.
- Marine and leisure
- Tourism and hospitality
- Retail
- Trades
- Professional services
Selling to Bangor
Worth knowing hereThe marina and coastal setting support leisure businesses whose customers come from Belfast rather than the town itself.
Give them a reason to leave the city
Somebody in Belfast with a free afternoon has a great many options within walking distance. The coast has to be worth the drive or the train.
Saying how long the journey takes — it is usually shorter than people assume — removes the main objection before it forms.
What makes the trip worthwhile should be specific: the water, the walk, the view, the thing they cannot get in the city. Generic description of a seaside town persuades nobody who lives twenty minutes away.
Marine customers plan differently
Boat owners and marina users book seasonally, ask technical questions and value availability and reliability over price.
They deserve their own pages, written to what they actually need rather than to a day visitor.
A commuter town with its own life
Bangor's resident and commuter population supports a steady year-round market quite separate from the visitor trade.
Questions people here ask
- How do we attract Belfast customers?
- State the journey time, which is shorter than most assume, and be specific about what makes the trip worth taking.
- Is generic seaside content enough?
- Not for somebody twenty minutes away. They need a particular reason, not a description of a coastal town.
- Do marine customers need separate pages?
- Yes. Boat owners ask technical questions and book seasonally, which has nothing in common with a day visitor.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across Northern Ireland
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds