How do we reach coast visitors?

Name the attractions and state how far you are from each in minutes. Visitors search for the coast, not the town.

Is being inland a disadvantage?

Frequently the opposite — easier parking, better value, quieter — but the site has to make that case explicitly.

Distances, whether a car is needed, how long things take, plain English and clear prices. Nothing can be assumed.

Causeway Coast tourism is international and growing, and businesses a short distance inland rarely position themselves to capture any of it.

Visitors are searching for the coast and its attractions, not for the town, which is the entire reason they never arrive.

Worth knowing hereCauseway Coast tourism is international and growing, and inland businesses rarely position themselves to capture it.

Somebody planning a trip searches for the attractions by name, and for accommodation and food near them. A site naming only the town does not appear.

Saying how far you are from each of the main places, in minutes, puts you into that planning and makes the inland location a non-issue.

Being slightly inland is frequently an advantage — easier parking, better value, quieter — but only if the site makes the case.

Distances, driving conditions, whether a car is needed, and how long things take are all unknowns for somebody who has flown in.

Plain English, clear prices and unambiguous dates serve visitors from anywhere and cost nothing.

Coleraine's student population and its retail role serve the local area year-round, quite separately from the visitor season.

How do we reach coast visitors?: Name the attractions and state how far you are from each in minutes. Visitors search for the coast, not the town.
Is being inland a disadvantage?: Frequently the opposite — easier parking, better value, quieter — but the site has to make that case explicitly.
What do international visitors need?: Distances, whether a car is needed, how long things take, plain English and clear prices. Nothing can be assumed.

Live, working businesses. Visit them and judge the standard yourself.

One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.

Liam Tapp, Website Builds