Web design in Enfield
A great many Enfield businesses serve trade and public customers at the same time, with the Lea Valley's industry on one side and suburban housing on the other.
The site's first job is to send those two audiences down different routes immediately, because almost nothing they need is the same.
- Light industry and distribution
- Trades and home services
- Retail
- Construction
- Automotive
Selling to Enfield
Worth knowing hereFirms here frequently serve trade and public customers at once, and the site usually needs to route those two audiences apart immediately.
Split them at the front door
Trade customers want accounts, pricing, stock, delivery, collection times and whether you can supply quantity. Public customers want advice, prices including VAT, guidance on what they need and reassurance about fitting or returns.
Putting both on one page means each reads through content aimed at somebody else, and trade customers in particular will not persist.
Two clearly labelled routes from the home page solve it, and cost nothing beyond deciding to do it.
Trade customers buy on the practicalities
Opening times, whether you are open early, how account applications work and what is actually in stock decide where a trade customer goes. Publishing them saves a great many calls.
Two very different halves of a borough
Industrial Enfield and suburban Enfield have little in common as markets, and area pages should reflect that rather than average across it.
Questions people here ask
- How do we serve trade and public together?
- Split them at the home page with two labelled routes. Each audience needs different information and neither should read the other's.
- What do trade customers need?
- Accounts, trade pricing, stock, delivery and collection times, and early opening. Practicalities decide where they go.
- Should prices include VAT?
- For public-facing pages, yes, and state it. Trade pages conventionally show prices excluding VAT, which is why they must be separate.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds