Web design in Croydon
Croydon businesses commonly serve two quite different customers: the borough itself, and the south London and Surrey fringe beyond it.
They do not want the same things, and a site pitched at the average of the two persuades neither.
- Professional services
- Retail
- Construction and property
- Trades
- Hospitality
Selling to Croydon
Worth knowing hereCroydon businesses often serve both the borough and the wider south London and Surrey fringe, which are quite different customers.
Two markets on one map
Inside the borough the market behaves like London: dense, fast-moving, price-aware and comfortable booking online.
Out towards the Surrey fringe it behaves more like a prosperous commuter belt, where customers research more slowly, expect a considered standard and care about who you have worked for locally.
Separate pages let each read as though written for them. The alternative is a compromise tone that feels generic in both directions.
Coverage has to be believable
A Surrey customer wants to know you actually come out that far, not that you technically could. Naming the towns and areas settles it.
Equally, borough customers want to know you are genuinely local rather than a business using a Croydon address.
A commercial centre in its own right
Croydon's office and retail economy is large enough to support business-to-business work that has nothing to do with the residential market.
Questions people here ask
- Can one page serve both markets?
- Not well. The borough and the Surrey fringe buy differently, and a compromise tone reads as generic to both.
- How do we make coverage credible?
- Name the towns and areas you genuinely work in. Vague claims about the surrounding area convince nobody on either side.
- Does commercial work need separate pages?
- Yes. Office and retail clients have nothing in common with residential customers and should not share content with them.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds