Web design in Bromley
Home improvement customers in Bromley research thoroughly and expect to see finished work before they make contact at all.
For these buyers the photography is the argument. The writing supports it, but nobody enquires on the strength of a description.
- Home improvement and interiors
- Professional services
- Education and tutoring
- Health and wellbeing
- Trades
Selling to Bromley
Worth knowing hereHome improvement buyers here research thoroughly and expect to see finished work before they enquire, so photography carries more weight than copy.
Structure the gallery as projects
A grid of disconnected photographs is far less useful than a handful of complete projects, each shown from start to finish with the scope and timescale stated.
A researching customer is trying to find a job like their own. Grouping by project, and labelling the property type and what was involved, lets them recognise themselves immediately.
Before and after pairs work particularly well here because they show what you changed rather than only what the room looks like now.
Photograph the ordinary jobs too
Most enquiries are not for the showpiece. Publishing routine work at realistic scale attracts the customers who assume you only take large projects.
Consistency matters more than production values: evenly lit, straight, uncluttered photographs of real jobs beat occasional professional shots among poor ones.
Family services and professional work
Bromley's tutoring, health and professional services markets serve the same settled households on entirely different terms.
Questions people here ask
- How should a gallery be organised?
- As complete projects with scope and timescale, not a loose grid. Customers are looking for a job resembling their own.
- Do before and after shots help?
- Considerably. They show what you actually changed, which a finished photograph alone leaves the customer guessing at.
- Should routine work be shown?
- Yes. Showing only showpiece projects loses the many customers who assume their smaller job would not interest you.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds