Areas · Yorkshire and the Humber
Web design in Hull
The renewables industry has brought national and international buyers into Hull, and a good number of local suppliers are still presenting themselves to a local standard.
The gap is not capability. It is that a buyer from another country reads a website differently, and most local sites have not been written with that reader in mind.
- Offshore wind and renewables
- Port and logistics
- Food processing
- Culture and tourism
- Trades
Selling to Hull
Worth knowing hereThe renewables sector has brought national and international buyers into the city, and local suppliers benefit from presenting to that standard.
Writing for a reader who is not British
An international buyer needs things a local one takes for granted: where you actually are in relation to the port, what units you work in, which standards you certify to, and how to contact somebody in their working hours.
Plain English matters more than idiom. Regional phrasing and understatement, which read as friendly locally, can be genuinely unclear to somebody reading in a second language.
Being explicit about international experience — who you have supplied, in which countries, under which standards — is the evidence that decides whether you are shortlisted.
The port is the context, not the limit
Proximity to the port and the offshore sector is a genuine advantage worth stating plainly, because it affects lead times and logistics for the customer.
What it should not do is imply that your market ends at the Humber. Several capable Hull firms read as local suppliers when they are competing nationally.
A city economy alongside the energy sector
Hull also has a substantial consumer and small-business market that behaves like any city market, and it is better served on its own pages.
Questions people here ask
- How do I present to international buyers?
- Plain English, stated standards and units, clear location relative to the port, and explicit international experience. Idiom and understatement do not travel.
- Should we mention the port?
- Yes, as a practical advantage affecting logistics and lead times. The mistake is letting it imply a local-only market.
- Do we need a translated site?
- Usually not. Clear, simple English with unambiguous specifications does more than a poor translation, and it is far easier to keep accurate.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds