Web design in Shrewsbury
Shropshire is one of the most rural counties in England, and a Shrewsbury business usually needs to be visible well beyond the town to keep a diary full.
The practical route is a page for each market town you genuinely serve, rather than one page hoping to cover the county.
- Independent retail
- Tourism and heritage
- Agriculture
- Professional services
- Trades
Selling to Shrewsbury
Worth knowing hereShropshire is one of England's most rural counties, so a Shrewsbury business usually needs to be visible far beyond the town to fill a diary.
A page per market town, not per county
People in the county's market towns search using their own town's name. A single page about Shropshire matches none of those searches particularly well.
Individual pages, each actually written for that town — what you do there, how often you are over, who you already work for — perform considerably better and are honest.
The limit is how many you can write genuinely. Four real pages beat fifteen identical ones with the name swapped, which search engines treat as what they are.
Rural customers ask practical questions
Travel charges, how far you come, access and how long a visit takes are ordinary rural concerns that most sites leave unanswered.
A tourism and independent retail centre
The town itself has a visitor trade and an unusually strong independent retail scene, both of which serve people who do not live locally.
Questions people here ask
- How many town pages should I have?
- As many as you can write genuinely. Real pages for four towns outperform fifteen near-identical ones, which read as templates to everyone.
- What makes a town page real?
- Specifics — what you do there, how often you are in the area, work you have done nearby. Swapping a name is not a page.
- What do rural customers want to know?
- How far you travel, whether there is a charge, and what the visit involves. These questions decide the enquiry.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the West Midlands
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds