Web design in Cannock
Cannock Chase brings walkers, cyclists and families to the edge of the town all year round, and local hospitality and retail have been slow to position for them.
These visitors are searching for the Chase, not for Cannock, which is the whole problem.
- Logistics
- Retail
- Trades
- Outdoor tourism
- Manufacturing
Selling to Cannock
Worth knowing hereOutdoor tourism on the Chase is a market local hospitality and retail businesses are slow to position for.
Meet them where they are searching
Somebody planning a day out searches for the place they are going and what they need there — parking, a cafe, bike hire, somewhere to eat afterwards.
A business whose site never mentions the Chase is invisible in all of it, however close it is. Naming it, and the distance from the main car parks, is the fix.
Practical detail converts here: whether you take muddy boots, whether there is space for bikes, whether dogs are welcome and what time you stop serving.
Outdoor visitors have specific needs
Cyclists want somewhere secure to leave a bike. Walkers want to know you will not mind the state of them. Families want to know there is parking and space.
Answering those decides where a group of four stops, and almost nobody publishes any of it.
Distribution and retail
The town's logistics and retail employment serves a quite separate market on capability and convenience.
Questions people here ask
- Why mention Cannock Chase on our site?
- Because visitors search for the Chase rather than the town. Without naming it you cannot appear in the searches that bring them here.
- What practical details matter?
- Distance from the car parks, whether boots and dogs are welcome, bike storage, parking and serving times. Groups decide on these.
- Is outdoor trade year-round?
- Largely, unlike coastal seasonality. Weather changes the numbers but the Chase draws visitors in every month.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the West Midlands
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds