Web design in Swansea

Visitors on the peninsula are a city market

Somebody staying on the Gower for a week will come into Swansea for meals, shopping, supplies and a wet afternoon. They are searching for what they need plus wherever they are staying.

A city business whose site never mentions the peninsula is absent from those searches, however short the drive is.

Saying how far you are, where to park and what is worth the trip converts visitors who would otherwise stay where they are.

Two seasons, two customers

Summer brings visitors; term time brings students. Both are substantial and neither behaves like the year-round resident market.

Knowing which one a page is written for prevents the muddled tone that comes from trying to address all three at once.

Technology and a university

Swansea's growing technology sector and its universities buy on capability and evidence rather than on local presence.

Questions people here ask

How do we reach Gower visitors?

Name the peninsula, say how far you are and where to park. They search using where they are staying, not the city centre.

Are visitors worth the effort?

They are a substantial market a short drive away, spending holiday money, and most city businesses ignore them entirely.

How do we handle students as well?

On their own pages, planned around term dates. Students, visitors and residents rarely respond to the same content.