Web design in Wells
In a city this small, the visitor and resident markets sit almost on top of each other, and most businesses need to choose which one the site speaks to.
The content that serves a visitor genuinely gets in the way of a resident, and the reverse is equally true.
- Tourism and heritage
- Independent retail
- Hospitality
- Professional services
- Agriculture
Selling to Wells
Worth knowing hereVisitor and resident markets sit very close together in a place this small, and businesses usually need to choose which the site speaks to.
Small places make the choice sharper
In a larger town the two audiences can be separated by area or by trade. Here they are the same street and frequently the same day.
The practical answer is to lead with whichever pays the bills and give the other a clearly labelled route, rather than splitting the home page between them.
A resident who feels the business is aimed at tourists will quietly stop using it, which is a slow and expensive way to lose a market.
Visitors need orientation, not atmosphere
Where you are, where to park, how far the walk is and whether to book are what a first-time visitor is actually asking.
An affluent rural catchment
Wells serves prosperous surrounding villages whose residents search using their own village name rather than the city.
Questions people here ask
- Visitors or residents?
- Whichever pays the bills, with a clear labelled route for the other. Splitting the home page usually satisfies neither.
- Why does it matter more in a small city?
- Because the two audiences share the same streets. There is no geography to separate them, so the site has to do it.
- What do surrounding villages need?
- Their own names on the page. Rural customers search locally and a city-only site misses much of the catchment.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds