Why does speed matter so much?

Because international visitors research on unpredictable connections. A heavy page is never seen and you never learn why.

How should we write for them?

Plain English, prices in pounds, unambiguous dates and stated distances. Idiom does not survive a second-language reader.

What the walk to the castle actually involves and how long to allow. Visitors planning from abroad cannot know.

Tintagel's visitors are frequently international and planning months ahead, which rewards a site that loads quickly and reads plainly.

They are researching from abroad on unpredictable connections, and a heavy page is simply never seen.

Worth knowing hereVisitors here are often international and planning months ahead, which rewards a site that loads quickly on a poor connection.

Large images and elaborate scripts fail on the connections much of the world uses, and the visitor never knows what they missed.

Plain English, clear prices in pounds, unambiguous dates and stated distances survive translation and travel; idiom and wordplay do not.

Booking has to complete without a phone call, because the customer is in another time zone and will not ring during your working day.

The castle involves steps, steep paths and exposure to weather, and visitors planning from abroad have no way of knowing that.

Saying what the walk actually involves, and how long to allow, is the most useful thing most local pages could add.

Weather here is genuinely severe at times, and accommodation that explains what a winter visit is like attracts guests who will not be disappointed.

Why does speed matter so much?: Because international visitors research on unpredictable connections. A heavy page is never seen and you never learn why.
How should we write for them?: Plain English, prices in pounds, unambiguous dates and stated distances. Idiom does not survive a second-language reader.
What practical detail is missing locally?: What the walk to the castle actually involves and how long to allow. Visitors planning from abroad cannot know.

Live, working businesses. Visit them and judge the standard yourself.

One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.

Liam Tapp, Website Builds