Web design in Sidmouth

Two audiences, one week apart

Festival visitors want times, tickets, what is on, where to eat late and whether to book. Residents want opening hours, a phone number and to be dealt with properly.

A site restyled for festival week and left that way reads as having moved on from its regular customers, which they notice.

Separate pages, with the festival content clearly its own thing, let both audiences be served without either feeling secondary.

Design for the regular customer

An older customer base is well served by legible type, strong contrast, a phone number visible without scrolling and nothing that requires fiddly interaction.

Those choices happen to make the site better for everybody, including a visitor reading in bright sunlight on the esplanade.

A Jurassic Coast visitor trade

Walkers and coast visitors come year-round and need distances, access and practical detail rather than description.

Questions people here ask

How do we serve both audiences?

With separate pages. Festival content should be clearly its own thing rather than replacing what regular customers rely on.

What suits an older customer base?

Legible type, strong contrast, a visible phone number and nothing fiddly. It also helps everybody reading outdoors.

Is the coast trade seasonal?

Less than the resort trade. Walkers come year-round and want distances, access and practical detail.