Web design in Praa Sands
The population here swings enormously between February and August, and businesses that plan for both ends of that do better than those that plan for neither.
Most local sites describe a summer business all year, which serves nobody well in January.
- Holiday accommodation
- Surf and beach businesses
- Hospitality
- Trades
- Property management
Selling to Praa Sands
Worth knowing hereThe population swings enormously between winter and August, and businesses that plan for both do better than those that plan for neither.
Two businesses in one year
In summer you are competing for visitors deciding quickly, on a phone, with a beach in front of them. In winter you are serving a small resident population who need to know whether you are open at all.
Saying plainly what your winter hours are, and that you are still trading, is worth more than it sounds. Residents assume everything shuts, and act accordingly.
The two audiences are best served by separate content rather than by a single description that quietly stops applying in October.
Summer trade is decided in the car park
Parking, whether the beach is busy, opening times and the wet-weather option are what visitors check, quickly, on a weak signal.
Accommodation between two towns
Sitting between Penzance and Helston is useful to guests planning days out, and stating the drive times to each helps them picture the week.
Questions people here ask
- Should winter hours be published?
- Always. Residents assume coastal businesses shut, and saying you are open is frequently the whole reason they come.
- Can one page serve both seasons?
- Poorly. A summer description that stops applying in October leaves the resident market unaddressed for half the year.
- What do summer visitors check?
- Parking, how busy the beach is, opening times and what to do in poor weather — all decided quickly on a phone.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds