Web design in Penryn

Students and marine trade share nothing

Students buy quickly, on a budget, on a phone, around an academic year. Marine customers buy on capability, materials and evidence, around the sailing season and refit schedules.

One page cannot address both without sounding uncertain, and each audience reads the other's content as proof the business is not for them.

Separate pages let both be written properly, and let the term-time content be planned around dates that are known years ahead.

The academic year is the calendar

Arrivals in autumn, exams, vacations and the summer emptying of the town are entirely predictable, which makes planning straightforward.

September is when habits form, and being findable and clearly priced then sets the rest of the year.

An old town beside Falmouth

Penryn's permanent residents and its granite and marine heritage support a year-round trade quite separate from the campus.

Questions people here ask

Can one site serve students and marine customers?

Only with separate pages. Each audience reads the other's content as evidence the business is not aimed at them.

When does student demand matter most?

September, when a new population forms its habits. Being findable and clearly priced then sets the whole year.

How predictable is the calendar?

Completely. Term dates are published years ahead, so content can be prepared rather than improvised.