Web design in Mawgan Porth
Accommodation here has moved noticeably upmarket, and presentation now has to match the nightly rate being asked.
A guest paying a premium judges the website as part of the product, and a dated site makes the price look optimistic.
- Holiday accommodation
- Hospitality
- Property management
- Trades
- Wellbeing
Selling to Mawgan Porth
Worth knowing hereThe shift towards higher-end stays means presentation now has to match the nightly rate being asked.
The site sets the expectation
Photography carries almost all of the weight: properly lit rooms, the actual view, the outside space and the details that justify the rate.
Consistency matters as much as quality. A handful of excellent photographs among poor ones reads worse than a consistent set taken carefully.
Writing should be calm and specific rather than enthusiastic. Superlatives read as cheap to a guest at this price point.
Premium guests expect certainty
Clear total prices, an unambiguous cancellation position, check-in arrangements and what is provided all reduce the friction that this guest finds irritating rather than acceptable.
Anything that has to be asked reads as disorganised at a higher rate, where at a budget rate it would be tolerated.
A small beach village near the airport
Proximity to the airport is genuinely useful to guests flying in, and stating the transfer time is worth doing.
Questions people here ask
- What matters most at a higher rate?
- Photography that is consistent and honest, clear total prices and arrangements that need no asking. The site is part of the product.
- How should the writing sound?
- Calm and specific. Superlatives and enthusiasm read as cheap to a guest paying a premium.
- Is the airport worth mentioning?
- Yes, with the transfer time. For guests flying in it is a practical advantage over much of the coast.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds