Web design in Glastonbury
Glastonbury's specialist retailers sell nationally and internationally, to customers who will never visit the shop.
Most of their websites are built as though the reader is walking up the high street, which is the wrong job entirely.
- Independent and specialist retail
- Tourism
- Agriculture
- Events
- Hospitality
Selling to Glastonbury
Worth knowing hereSpecialist retailers here sell nationally and internationally, which most of their websites are not built to support.
A shop website and a shop are different things
A distant customer needs stock they can see, prices, postage costs, delivery times and a returns position — the ordinary machinery of selling at a distance.
Specialist goods also need description that does the work a conversation in the shop would do: what it is, where it came from, how it is used and why one differs from another.
That depth is also what makes these pages findable, because people search for the specific thing rather than for a shop.
Selling abroad needs saying
International postage costs, timescales and any customs implications are what stop an overseas customer at the last moment.
Publishing them plainly converts interest that otherwise disappears without a word.
A festival that dominates the calendar
The festival transforms local trade on known dates each year, which makes it something to prepare for rather than react to.
Questions people here ask
- What does a distant customer need?
- Visible stock, prices, postage costs, delivery times and a clear returns position — plus description doing the work of a shop conversation.
- How do we sell specialist goods online?
- With real depth: what it is, its origin, how it is used and how it differs from alternatives. That is also what makes it findable.
- What stops overseas orders?
- Unclear postage, timescales and customs. Published plainly, they convert; left unsaid, the customer simply leaves.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds