Web design in Carnon Downs

Legibility is a business decision

Larger type, strong contrast, generous spacing and a phone number visible without scrolling all measurably increase enquiries from an older audience.

Pale grey text on white, tiny type and elements that only appear on hover are the usual culprits, and none of them are necessary.

The same choices make the site easier for everybody, so nothing is sacrificed by making them.

Keep the enquiry simple

Short forms with clearly labelled fields, no unnecessary questions and an obvious phone alternative convert far better than anything clever.

Many customers here would rather ring, and the site's job is to make that easy rather than to push them through a form.

A village on Truro's edge

Carnon Downs residents use Truro constantly, and local businesses compete on convenience and familiarity rather than price.

Questions people here ask

Does typography really affect enquiries?

With an older audience, measurably. Larger type, strong contrast and a visible phone number all increase contact.

What should we avoid?

Pale grey text, tiny type and anything that only appears on hover. None of it is necessary and all of it costs enquiries.

Form or phone?

Offer both prominently. Many customers here prefer to ring, and the site should make that easy rather than discourage it.