Web design in Brixham
Brixham's fish market sells to buyers across Europe, a commercial audience with nothing in common with the visitors on the harbourside a few yards away.
Those two markets need different pages, different language and frequently different sites.
- Fishing and seafood
- Marine services
- Tourism and accommodation
- Hospitality
- Trades
Selling to Brixham
Worth knowing hereThe fish market sells to buyers across Europe, a commercial audience entirely separate from the visitors on the harbourside.
Trade buyers need commercial detail
Species and landings, grading, handling and cold chain, certification, volumes and how consignments travel are what a European buyer is assessing.
They also need plain English, clear units and a named contact who handles trade enquiries rather than a general contact form.
None of that belongs alongside content about crab sandwiches on the harbour.
The visitor trade is immediate and local
Harbourside customers are deciding in the next ten minutes, on a phone, based on what is open, what it costs and how long the wait is.
Speed and current information matter far more to them than any amount of description.
A working port in a resort
The two economies share the same harbour, which is part of the appeal for visitors and entirely incidental to the trade.
Questions people here ask
- Should trade and visitor content be separated?
- Yes. A European fish buyer and a harbourside visitor need different information, and mixing them serves neither.
- What do export buyers need?
- Species, landings, grading, cold chain, certification, volumes and logistics, in clear units with a named trade contact.
- What matters to harbourside customers?
- What is open now, what it costs and how long the wait is. The decision is made in minutes on a phone.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds