Web design in Bridgwater
Major energy construction nearby has brought a large contractor workforce into the Bridgwater area, and local businesses have generally been slower to target it than they should be.
These are people living away from home with money to spend and no local knowledge at all.
- Energy and construction
- Manufacturing
- Logistics
- Trades
- Accommodation
Selling to Bridgwater
Worth knowing hereThe contractor population has created real demand for accommodation and services, and local businesses are often slower to target it than they should be.
A workforce is a market
Contractors need accommodation, food, laundry, vehicle services, gyms and somewhere to go in the evening, and they need it on shift patterns rather than office hours.
Saying that you open early or late, take bookings for groups, offer weekly rates or accept company accounts speaks directly to them and almost nobody does.
They search like newcomers, because they are, which makes being findable and explicit more important than local reputation.
Longer stays need different terms
Accommodation aimed at a week or a month is a different product from a holiday let: weekly rates, parking, laundry, storage and early breakfasts decide it.
Publishing those terms attracts bookings that are longer, quieter and easier to fill than tourist trade.
Manufacturing and distribution
Bridgwater's existing industrial base serves national customers on capability and reliability, quite separately from the construction workforce.
Questions people here ask
- How do we reach contractors?
- Speak to shift patterns and longer stays: early and late opening, weekly rates, group bookings and company accounts.
- Is it worth changing the site for?
- For accommodation and services, yes. It is a substantial, well-paid market that most local businesses have not addressed.
- How does long-stay accommodation differ?
- Weekly rates, parking, laundry, storage and early breakfasts. It is a different product from a holiday let and should be priced as one.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South West
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds