Web design in Worthing

Writing for who is arriving, not only who is here

A newer, younger customer expects to be able to do everything from a phone: see prices, check availability, book or enquire without a phone call, and get a reply that day.

Businesses whose sites still assume a phone call during working hours are competing for a shrinking share of the town while the growing share goes elsewhere.

This does not mean abandoning long-standing customers. It means adding the routes the newer ones expect, which costs nothing and takes nothing away.

The established customer base is still the majority

Worthing retains a substantial older population for whom clarity, a landline and evidence of legitimacy matter a great deal.

Both can be served on one site as long as the enquiry routes are genuinely parallel: a working form and a clearly displayed phone number, rather than one at the expense of the other.

A coastal town that is not primarily a resort

Unlike some of the coast, Worthing has a real year-round resident economy, so seasonal content should be an addition rather than the whole of the site.

Questions people here ask

Is the local market really changing?

Enough that it shows in how people expect to buy. Newer arrivals want to transact from a phone; long-standing customers still want to ring. The answer is both, not one.

Will adding online booking lose older customers?

Not if the phone number stays prominent. The mistake is replacing one route with the other rather than offering both.

Should the site be seasonal?

Only partly. Worthing trades all year and a resort-style site undersells the majority of the calendar.