Web design in Farnborough
Farnborough's aerospace economy buys through approved supplier lists, and getting onto one is a process rather than a sale. The website's job is to survive the screening stage that happens before anybody contacts you.
Most local supplier sites are written as though a human will read them sympathetically. The first pass is rarely that.
- Aerospace and engineering
- Defence services
- Technology
- Professional services
- Trades
Selling to Farnborough
Worth knowing hereAerospace supply buyers need accreditation and traceability visible early, not supplied after the third conversation.
Written to be screened, not browsed
Someone compiling a shortlist is checking a small number of things quickly: accreditations held and their scope, sectors supplied, capabilities, capacity, and whether you have worked at this tier before.
If those are spread across a home page, an about page and a PDF, you are harder to assess than a competitor who put them on one page. Harder to assess frequently means left off.
A single, plainly structured capability page — accreditations, scope, processes, materials, sectors, contact — is worth more than a redesign. It should also be printable and forwardable, because it will be.
Scope matters as much as the certificate
Holding an accreditation is not the same as holding it for the work in question, and experienced buyers know that. Stating the scope precisely saves a conversation and prevents being ruled out later for something you could actually do.
An airshow town with a visitor economy
Farnborough also has a consumer market shaped by the airshow and the corporate aviation around it, with sharp periodic peaks that a hospitality or retail business can plan for.
Questions people here ask
- What should an aerospace supplier put on the site?
- Accreditations with their scope, processes, materials, sectors supplied and capacity — on one page that can be printed or forwarded. Screening happens before contact.
- Why does scope matter?
- Because an accreditation held for different work does not qualify you for this one. Stating scope precisely prevents both wasted conversations and unfair exclusions.
- Is a small site a disadvantage?
- No. A focused site that answers screening questions directly outperforms a large one that buries them.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South East
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds