Web design in Chichester
A substantial share of the property around Chichester and the harbour is second homes, and that creates a customer with a specific problem: they need work done at a house they are not standing in.
Businesses that state plainly how they handle that win the work. Most leave the customer to guess.
- Arts and events
- Marine and sailing
- Tourism
- Interiors and property
- Professional services
Selling to Chichester
Worth knowing hereSecond-home owners here need remote-friendly service and reassurance, which is a specific proposition worth stating rather than implying.
Working for an owner who is not there
The questions in that customer's head are practical and go unanswered on nearly every local website: can you hold a key, will you let yourself in, how do you report what you have done, can you send photographs, and can the invoice be paid remotely.
Answering those explicitly is the whole proposition. It converts better than anything about quality, because quality is assumed and logistics are the actual barrier.
Key-holding, photographic reporting and being contactable at a distance are services worth naming, not details to be worked out once somebody rings.
Sailing and the harbour are their own economy
The harbour brings marine trade and a seasonal population with specific, technical needs and a short window in which they want things done.
For that customer, availability and turnaround during the season carry more weight than price.
A cathedral city with a year-round resident market
Underneath both sits an ordinary city economy of residents, retail and services, and a site written only for visitors and second-home owners quietly tells them they are secondary.
Questions people here ask
- What do second-home owners want to see?
- How you handle access, how you report what you did, whether you send photographs and how payment works remotely. Logistics, not reassurance about quality.
- Is key-holding worth advertising?
- Yes. For an owner two hours away it is frequently the deciding factor, and very few local sites mention it at all.
- Should I write for residents as well?
- Yes, on their own page. Residents carry the winter, and a site aimed entirely at absentee owners tells them the business is not really for them.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the South East
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds