Web design in Gateshead

One market, two search terms

Somebody who would happily cross the bridge frequently searches for Newcastle without thinking about it. If your site only says Gateshead, you are absent from that search.

Saying that you serve both, with the areas named, matches how customers actually behave rather than how the boundary is drawn.

It is not a trick or a stretch: for most customers here the two genuinely are one market, and the site should say so.

Do not abandon the local identity

Plenty of customers search for Gateshead specifically and prefer a business on their own side of the river, so the local pages should stay as they are.

Both can be true at once, and separate pages let each be stated properly.

Retail, arts and manufacturing

Gateshead's leisure destination, its quayside arts venues and its industrial estates serve three quite different audiences.

Questions people here ask

Should we say we cover Newcastle?

If you do, yes, with areas named. Customers search for the city without thinking about which side of the river you are on.

Does that weaken our local presence?

Not if the Gateshead pages remain. Plenty of customers prefer a business on their own side and search that way.

Is this worth doing for every business?

For anything serving customers across the river, yes. It is among the cheapest changes with a real effect here.