Web design in Stevenage
There is genuinely world-class engineering in Stevenage, including space and defence work, and the local suppliers around it frequently present themselves as ordinary general engineers.
That mismatch costs them, because the buyers they want are screening for evidence of exactly the capability they are not claiming.
- Aerospace and space
- Pharmaceuticals
- Engineering
- Trades
- Retail
Selling to Stevenage
Worth knowing hereThere is genuinely world-class engineering here, and local suppliers to it rarely present themselves to that standard.
Present at the level you actually work at
A supplier into aerospace, space or defence has specific things to say: the standards worked to, the approvals held and their scope, the tolerances achieved, the materials handled and the sectors already supplied.
General phrases about quality and precision are used by every workshop in the country and therefore carry no information. Specifics are what separate a qualified supplier from a hopeful one.
Where work is confidential, describing the type of work and the sector without naming the customer is normally acceptable and far better than saying nothing.
A page written to be assessed
The first pass is usually somebody compiling a shortlist against criteria. A single, plainly structured capability page — approvals, processes, materials, sectors, capacity, contact — is worth more than a redesign, and it should survive being printed or forwarded.
A new town with ordinary local trade too
Stevenage also has a substantial residential population living in a housing stock of a similar age, which produces the familiar recurring domestic work and searches by neighbourhood.
Questions people here ask
- What should a technical supplier lead with?
- Approvals and their scope, processes, materials and sectors supplied. Those are the screening criteria; general quality language is not.
- Can we describe confidential work?
- Usually yes, by type and sector without naming the customer. It demonstrates relevant experience while respecting the restriction.
- Does presentation matter in technical sales?
- Clarity does. The page needs to be assessable and forwardable; visual flourish contributes very little to that reader.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the East of England
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds