Web design in Hertford
Hertford homeowners will pay properly for work that is sympathetic to an older house, on one condition: they can see that you have done it before.
For this market the portfolio is not a nice addition to the website. It is the argument.
- Professional services
- Independent retail
- Home improvement
- Hospitality
- Education
Selling to Hertford
Worth knowing herePeriod property is common and homeowners will pay for work that is sympathetic to it, provided you can show you have done it.
Photograph the work, not the finish
A wide shot of a finished room proves very little, because it could be anybody's. What proves competence on period property is the detail: how a repair meets original material, how a new section matches an old profile, what the joint looks like close up.
Those photographs are quick to take, almost nobody takes them, and they are the difference between a homeowner believing you and hoping.
Before-and-after pairs do the same job from a different direction, because they show the problem you were solving rather than only the result.
Say what you understand about older buildings
Materials, breathability, matching, and what you will not do to an old house are all worth stating. Owners are frequently screening out anybody who sounds like they would treat their house as a modern one.
Specifics do that screening for them and mark you as the safe choice.
A commuter town with London expectations
Hertford commutes, which brings evening enquiries and presentation expectations set by London rather than by Hertfordshire.
Questions people here ask
- What should I photograph?
- Details and junctions, plus before-and-after pairs. Wide shots of finished rooms prove far less than owners assume.
- How much detail about methods?
- Enough to show you understand older buildings: materials, matching and what you would refuse to do. Owners are screening for exactly that.
- Does a small portfolio work?
- A small, well-explained one beats a large unlabelled gallery. Ten projects with context persuade more than fifty photographs without it.
Sites we have built
Live, working businesses. Visit them and judge the standard yourself.
Also across the East of England
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds