Websites for wellness coaches
Web design for wellness coaches: £249.99 to build, then £49.99 a month, no minimum term. An unregulated field full of vague promises. Specificity is your differentiator.
Coaching is not a regulated profession, anybody may use the title, and the market is crowded with practitioners making broadly similar claims in broadly similar language.
The way out is narrowness. A coach who says exactly who they work with, on what, for how long and at what price stands out immediately in a field where almost everybody is vague.
What your customers want answered
- Who exactly do you work with, and on what
- What does a programme involve and how long is it
- What does it cost
- What are your qualifications and experience
- What results should I realistically expect
Name the client you are forNot everybody, but a specific person in a specific situation. Narrowing the audience feels like losing business and does the opposite: the reader who recognises themselves converts at a far higher rate than a general audience that recognises nothing.
Borrowing clinical language
Coaching is not therapy and not healthcare, and using language that implies otherwise is both a compliance risk and a disservice to clients who need clinical help. Being clear about the boundary is a mark of a serious practitioner.
Who you help and how
Wellness is broad, so be specific: who you work with, what problems they come with, and what working with you involves. Describe your sessions, programmes and formats, such as in person or online, in plain language.
Keep claims within what you can stand behind, and be clear where your support ends and medical advice begins.
Make the first step easy
A short free call or a clear starter package lowers the barrier. Testimonials from clients, with permission, and a photo of you build the personal connection coaching depends on.
Common questions
- What should a wellness coach's website include?
- Who you help, what working with you involves, session formats and prices, your background, testimonials with permission and an easy way to book a first call.
- Should I mention qualifications?
- Yes, accurately, and be clear about the limits of your role compared with medical professionals.
- Is a free discovery call worth offering?
- Often yes. It makes the first step easy for people who are unsure.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds