Industries · Health and beauty
Websites for sports massage therapists
Clients book around training and events. Availability and rebooking are the business.
Sports massage clients are usually training for something. They book before a race, after a hard block, or when a niggle threatens to become an injury, and they rebook regularly if it helps.
That makes recurring appointments the economics of the business, and online booking the most important thing on the site — far more than any description of technique.
What your customers want answered
- What does a session cost and how long is it
- Can I book online, and do you have evening or weekend slots
- Will it hurt, and will I be sore afterwards
- Should I book before or after my event
- Do you treat injuries or only maintenance
Advise on timing around eventsHow far out from a race to have deep work, what to have in the taper, and when to leave it alone. This is genuinely useful to athletes, demonstrates that you understand training rather than just technique, and reaches people searching in the weeks before an event.
Implying clinical regulation you do not have
Sports massage therapist is not a protected title and carries no statutory register. Being straightforward about your qualifications and any voluntary register you belong to is more credible than borrowing clinical language, and it avoids trouble.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds