Industries · Health and beauty
Websites for hairdressers and barbers
Booking online, seeing the work, and knowing the price. In that order.
Hair is booked increasingly outside opening hours, on a phone, in the evening. A salon that only takes bookings by telephone during the day is losing appointments it will never know about.
It is also a visual purchase with a strong personal element. Customers choose a stylist as much as a salon, and want to see that person's actual work before they commit their head to them.
What your customers want answered
- Can I book right now, at eleven at night
- What does a cut, a colour, a full head of highlights cost
- Whose work is this, and can I book with them specifically
- How long will the appointment take
- Do you do a patch test, and when do I need it
Work attributed to the stylistA gallery is far more powerful when each photograph names who did it and links to booking that person. It turns a general browse into a specific appointment.
Prices only on request
Colour is the service people most want a price for and the one most often hidden. A from-price with an honest note that it depends on length and thickness is enough, and its absence loses bookings.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds