Websites for massage therapists
Web design for massage therapists: £249.99 to build, then £49.99 a month, no minimum term. New clients are quietly nervous. Explain what actually happens in the room.
Booking a massage with somebody new involves an amount of vulnerability that the industry rarely acknowledges. First-time clients want to know what they take off, what they are covered with, and whether they have to talk.
Answering those questions plainly is worth more than any description of modalities, and almost nobody does it.
What your customers want answered
- What happens in a session, and what do I need to take off
- What does it cost and how long is it
- Which type of massage do I actually want
- Can I book online, and do you do evenings
- Do you come to me, or is it at a clinic
Describe the first visit step by stepArrival, consultation, what you are covered with, what happens if something is uncomfortable, and how the session ends. It removes the hesitation that stops people booking and is the most reassuring content a therapist can publish.
Listing modalities nobody recognises
Clients do not know which technique they want. Describing outcomes and situations — a desk-bound neck, a stressful month, marathon training — helps them choose, where a list of named methods does not.
Treatments and how they feel
List the massages you offer, such as Swedish, deep tissue, aromatherapy and pregnancy massage, with a plain description of each, the length and the price. Clients often do not know which to choose, so a short guide helps.
Comfort and practicalities
Explain what happens during a first appointment, what to wear, and how you keep clients comfortable. Show your qualifications and insurance, and make booking and gift vouchers easy.
Common questions
- What should a massage therapist's website include?
- The treatments you offer with descriptions, lengths and prices, what to expect at a first appointment, qualifications, location, gift vouchers and online booking.
- Should I sell gift vouchers?
- Yes. Massage is a popular gift, and online vouchers are easy to sell.
- Is it worth explaining each massage type?
- Yes. It helps clients book the right treatment.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds