Websites for beauty and aesthetics clinics
Web design for beauty and aesthetics clinics: £249.99 to build, then £49.99 a month, no minimum term. Regulated, competitive and trust-led. What you claim matters as much as what you offer.
Aesthetics sits between beauty and medicine, and the closer a treatment gets to the medical end, the more the website has to behave like a clinical one: qualifications, consultation process, aftercare and honest expectations.
There are also real advertising rules. Prescription-only treatments cannot be advertised to the public in the UK, and clinics that ignore that are risking more than a telling off.
What your customers want answered
- Who is treating me, and what are they qualified in
- Is there a consultation first, and does it cost
- What is the realistic result, and how long does it last
- What is the aftercare and what are the risks
- What happens if I am not happy with the outcome
The practitioner is the productA named practitioner with their qualifications, registration and a photograph converts far better than a clinic brand alone. People are choosing a person to inject them.
Advertising prescription treatments
Naming certain prescription-only injectables in public advertising is not permitted in the UK. Clinics regularly do it anyway, and it is an avoidable risk that a properly built site designs around.
Treatments, explained responsibly
Aesthetics clients research carefully. For each treatment, explain what it involves, who it suits, recovery time and price, and show the qualifications of the person carrying it out. Before-and-after photos need consent and should be realistic.
Advertising rules apply to some aesthetic treatments, particularly prescription-only medicines such as anti-wrinkle injections, which generally cannot be advertised directly to the public. Check the current rules and word your pages accordingly.
Consultations and booking
Many treatments start with a consultation. Explain how consultations work, what they cost and how to book. Make aftercare and policies easy to find.
Common questions
- What should an aesthetics clinic website include?
- Each treatment with what it involves, suitability, recovery and price, practitioner qualifications, consultations, consented before-and-after photos, aftercare and booking.
- Can I advertise anti-wrinkle injections?
- Prescription-only medicines generally cannot be advertised to the public. Check the current advertising rules before wording those pages.
- Should I show before-and-after photos?
- Only with consent, and they should be realistic and unedited.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds