Websites for gyms and personal trainers
Web design for gyms and personal trainers: £249.99 to build, then £49.99 a month, no minimum term. People join in January and leave in March. The site should sell the first visit, not the year.
Fitness buyers are nervous. The barrier is rarely price, it is walking through the door for the first time and not knowing what to do or who will be watching.
That makes the first visit the thing to sell. A trial session, a class taster, a look round with no pressure. Selling a twelve-month membership to somebody who has not been inside is asking for the decision they are least ready to make.
What your customers want answered
- What actually happens on my first visit
- What does it cost, and can I cancel
- When are the classes, and are they for beginners
- Is there parking, are there showers, is it busy at six
- Who are the trainers and what are they qualified in
Photographs of the actual gym, quietPeople want to see the room they will be walking into. Real photographs of your floor, empty and well lit, reduce the anxiety that stops the first visit.
A timetable as a PDF or an image
Class timetables change weekly and are the most visited thing on a gym site. As a picture they cannot be read on a phone, cannot be searched and go stale immediately.
Show the space and the people
Gym members want to see the equipment, the space and the atmosphere before they join; personal training clients want to know the trainer. Real photos, opening hours, class timetables and trainer profiles answer most questions.
Memberships and first visits
Clear membership prices, any joining fees and contract terms, and whether there is a free trial or day pass, make joining easy. For personal training, explain how sessions and packages work and offer an easy way to book a first chat.
Common questions
- What should a gym or personal trainer website include?
- Photos of the space, equipment, opening hours, class timetable, trainer profiles, membership prices and terms, free trial information and online joining or booking.
- Should I show membership prices?
- Yes. Hidden prices put people off.
- Do personal trainers need their own page?
- Yes. Clients choose a trainer personally, so each needs a profile.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds