Industries · Health and beauty
Websites for waxing studios
A service people are shy about booking. Straightforward language does the work.
Waxing, particularly intimate waxing, is a service people book with some embarrassment and often without knowing what the treatments are actually called or what they involve.
The studios that do well write plainly, without innuendo or coyness, and explain exactly what each treatment covers. It is a small thing that makes a nervous first-timer able to book.
What your customers want answered
- What does each treatment actually include
- What does it cost and how long does it take
- How long does the hair need to be
- Will it hurt, and what can I do about that
- How often do I need to come back
Explain the growth cycleTelling clients how long the hair needs to be, why waxing gets easier over time and how to fit appointments to a holiday is genuinely useful advice that also books the next appointment. It is the sort of expertise that turns a one-off into a regular.
Treatment names nobody understands
Studio-specific or brand names for intimate treatments leave clients guessing and too embarrassed to ask. A plain description of what each covers converts considerably better.
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds