Industries · Professional services
Websites for tax advisers
People search by their specific tax problem. Build a page for each one.
Nobody searches for a tax adviser in general. They search because they have had a letter from HMRC, sold a property, started working for themselves, inherited something, or realised a return is late.
Each of those is a different search, a different level of anxiety and a different service. A single page about tax advice matches none of them.
What your customers want answered
- Can you help with my specific situation
- What does it cost, and is it fixed
- What happens if HMRC is already investigating me
- How quickly can you act — is there a deadline
- Are you qualified and supervised
Write for the moment of panicA page for people who have received a compliance check letter, one for late returns and penalties, one for capital gains on a property sale. These are searched at high intent by people who need help immediately, and almost every local practice writes only about tax planning.
Implying aggressive schemes
Clients are wary of anything resembling avoidance, and rightly so given how such schemes have been treated. Emphasising that you keep people compliant and claim what they are properly entitled to is the more attractive proposition.
Other sectors we build for
Tell me about your business.
One message is enough to start. I’ll read it and reply myself, usually with a couple of questions and a clear price.
Liam Tapp, Website Builds